THE QUIRK’S EVENT: Chicago

The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field – and that’s why Ipsos will be back in 2026! Be on the lookout for us in Chicago!

Humans vs. AI: What Will Win the Future of Insights? | Room 3 | 12pm | April 15

AI is transforming the insights industry fast—but what stays uniquely human, and what will machines truly take over? In this lively, provocative session, leading insights practitioners reveal how AI is reshaping research and decision‑making, and where human intelligence (HI) remains the ultimate advantage.

Hear real stories of AI wins and misses, the moments when human judgment and empathy saved the day, and how teams are blending HI + AI to move faster and think smarter. If you’re wondering whether AI will replace researchers—or how to future‑proof your role—this session is for you.

Key takeaways:

• What AI can—and can’t—do in modern insights
• Where human intelligence becomes the irreplaceable value layer
• How to upskill for an AI‑powered future
• Real examples of effective HI + AI collaboration
• What leaders see shaping the next era of insights

Speakers:

• Jola Burnett, Senior Client Officer, Ipsos
• Adriana Mora, Director, Consumer & Market Insights, Sol De Janeiro
• Nicole Whitlow, Head of Global Consumer Insights for KitchenAid small appliances at Whirlpool Corp
• Sean Burress, Sr. Director, Global Baby & Child Care, Insights & Analytics CoPilot

We’ll also be at the upcoming event in New York. Bookmark July 29-30, 2026.