Academy of Marketing Science Conference

Whether you're a seasoned researcher or a student just starting out, you'll find a warm welcome and a supportive community at the AMS Annual Conference.

This conference features a wide range of sessions, including refereed paper sessions, research-in-progress sessions, panels, workshops, and other special invited sessions – including a session with Ipsos’ Manuel Garcia-Garcia exploring the latest advances in Neuroscientific Insights [Session SP7: Special Session | Wed, May 13 | 1:30pm].

Join us to hear the panelists explore:

• How AI is changing the way we interpret and combine different types of signals
• What 'understanding the consumer' means when interactions are increasingly shaped by technology
• How insights connect more directly to decision-making, not just measurement
• What role psychology (emotion, trust, context) plays in how insights are used
• How research design needs to adapt to reflect how people actually think, feel, and decide today

Speakers:

• Dr. Manuel García-Garcia, Ipsos
• Dr. Gaia Rancati, MTSU
• Dr. Marco Mandolfo, Politecnico di Milano
• Dr. Jessica Wilson, iMotions
• James For, Olson-Zaltman