Neurosciences


ANA Data & Measurement Conference

Join Ipsos at the 2019 ANA Data & Measurement Conference presented by Google, for insights and best practices for managing data, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and much more.

ISDN 2019

Join Ipsos’ Davide Baldo to learn more about how consumers mood and emotional responses impact ad effectiveness, thereby enhancing the value of neurometrics.
Neurosciences Publication

Hacking Human Behavior

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
Sports Survey

Google tops Ipsos real-time, nonconscious ranking of Super Bowl ads

Ipsos repeats its unique contextual, biometric ranking
Neurosciences Publication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

ANA Data & Measurement Conference

Ipsos is pleased to be a sponsor of this year’s Data & Measurement conference presented by Google.
Advertising Publication

Moodvertising during the World Cup

Don’t just participate, go all the way!
Advertising Publication

What makes some ads more memorable than others

Listen to this podcast explaining why some 30-second spots can be memorable for years.
Neurosciences Publication

Steering digital messaging with behavioral science

Discover how brands in the information overload era can appeal to the basic human processes that govern decision-making.