Brand America 250
Brand America 250

Brand America 250

Americans are ready to unite around homegrown businesses — if they can meet the moment

Point of View

America’s 250th anniversary is a cause for celebration — but it also marks a major inflection point for the nation’s future.

The nation reshaped the world with its audacious ideals 250 years ago. It persevered through global challenge after challenge. Then, some 80 years ago in the wake of World War II, it rose to take on the role of the world’s foremost exporter of culture and brands.

What comes next? As American brands continue to push to lead the world, they must first fight for the loyalty of Americans themselves.

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