Maverick Insights Conference
Maverick Insights Conference

Maverick Insights Conference

22 September 2026
Dallas-Fort Worth Metro, TX

Ipsos is delighted to be participating in The Maverick Insights Conference, hosted by the MS in Marketing Research (MSMR) Program at the University of Texas at Arlington’s College of Business – an annual event designed to inspire, educate, and connect marketing research professionals, academics, and students as part of the marketing research/insights ecosystem.

This year’s central theme explores the role of education in marketing research and how it translates into high-quality research and real-world impact within the insights industry. Be sure to join us for a dynamic panel discussion exploring The Biggest Mistakes We Keep Making. Featuring Ipsos’ Lisa Gudding, this panel discussion includes leaders from Kimberly Clark, AT&T, 7-Eleven, Wingstop Restaurants, and Owens & Minor.

To join us, please click here.

Speakers:

Lisa Gudding

Lisa Gudding (Moderator)
Chief Growth Officer, Ipsos
 

Heather Devenport

Heather Devendorf
Lead, Market Research and Analysis, AT&T
 

Eugenia Archetti

Eugenia Archetti
Sr Manager, Customer & Market Insights, Owens & Minor
 

Heiko Schäfer

Heiko Schäfer
Global Head of Insights Excellence, Kimberly-Clark
 

Hayley Dawson-Owens

Hayley Dawson-Owens
Director, Analytics Center of Excellence, Consumer Insights, Wingstop Restaurants
 

Sarah Procaccini

Vincent Lin
Head of Experience Research, 7-Eleven
 


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