[WEBINAR] Winning B2B Buyers: AI Gets You Considered; Trust Gets You Selected

AI is now a member of the buying committee. As you plan for 2027, you need to adapt to more independent buyers who face information overload and crave human validation as they navigate the increasingly complex buyer journey.

Join us to hear B2B marketing experts share what marketers must do now to build trust, reduce risk, and win buying committee consensus. Expect to learn more about:

• Adapting your marketing strategy for an era of AI-powered, self-directed buyers
• Identifying the trust signals that matter most when buyers evaluate and validate vendors
• Creating content and proof assets that help buyers navigate complex purchasing decisions
• Enabling buying committees to build consensus and reduce perceived risk throughout the decision journey

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Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic. In the meantime, visit our recent report for more B2B insights.

Speakers:

• Anne Hunter, Senior Vice President, Head of B2B Product & Go-to-Market
• Holly Lyke-Ho-Gland, Senior Director of Communities