State of the Nation: Heading into the Holiday Season

As consumers navigate ongoing economic uncertainty, shifting trade dynamics, and rapid technological change, what does the outlook look like for U.S. and Canada heading into the critical Q4 shopping season? Drawing on recent insights from Ipsos Market Essentials, our global tracker surveying 1,000 Americans and 1,000 Canadians each month, this webinar will explore how households are adapting in today's Endurance Economy.

We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviors are changing as consumers balance value, confidence, and spending priorities. We'll also explore the growing role of AI in the shopping journey and what this all means for retailers and brands as we head into the year's busiest shopping period.

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Speakers:

• Naumi Haque, SVP, Ipsos Market Strategy & Understanding 
• Lisa Bould, Vice President, Ipsos Market Strategy & Understanding