Ipsos appoints Tristina Keith as Head of U.S. Customer Experience

Ipsos has named Tristina Keith as Head of U.S. Customer Experience, a strategic appointment which will accelerate the business’s growth and client impact.

A proven leader with a background in product development, innovation, and consumer insights, Keith most recently oversaw technology partnerships as Ipsos’ Global Head of Alliances. In her new role, she will lead Ipsos' U.S. Customer Experience business and help its clients understand, optimize, and scale the experiences they deliver.

“Our clients increasingly look to Ipsos not only to understand their customers, but to translate those insights into actions that drive growth. Tristina brings deep client relationships, strong commercial leadership, and an unwavering commitment to delivering value to Ipsos’ clients. I am confident she is the right leader to strengthen our Customer Experience business and accelerate its next chapter of growth,” said Lindsay Franke, Group President and Deputy CEO, Ipsos U.S.

Across senior roles at Ipsos, LRW-CX, Millward Brown, and OTX, Keith has helped global organizations tackle complex business challenges and grow faster. Her appointment aligns with Ipsos’ investment in world-class CX talent and research capabilities, which help clients make smarter decisions across every stage of the customer journey.

“Customer experience has become a critical driver of growth, loyalty, and competitive advantage.” Keith said. “By combining deep customer understanding with technology, analytics, and advisory expertise, Ipsos is uniquely positioned to help organizations turn insight into action. I’m excited to work with our teams, partners, and clients to accelerate innovation and drive the future of customer experience.”