Behavioral Economics and Our Brain's Predisposition Towards the Negative
Traditional economic theory posits that people are rational and seek to maximize benefits when making choices.
Of late, however, Behavioral Economics has shown that people actually have a strong inherent bias towards negative information. We are hardwired to pay attention to negative information and less so to positive information. This then begs the question: do we have a complete and accurate picture of how people make decisions when we choose to focus only on the positive when we do research? The answer to this rhetorical question is clearly a "no". Find out why, by downloading our most recent paper.
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