Ipsos Marketing presents "Getting to Great Research Stories" at the New MR Virtual Festival
Everyone is talking about storytelling, but its role in the MR industry and how to do it (and do it well!) are not always clear.
Hear Allyson Leavy and Douwe Rademaker of Ipsos Marketing discuss storytelling in the context of market research. This presentation covers:
- How to get to the root of the business issue (the premise of the story)
- How to use storytelling to transform data into insights
- How to sequence a story depending on the research conducted
- How to bring the story to life - so your stakeholders can remember it and retell it
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