Storytelling

Join Ipsos’ Jenny Braun at this year’s annual SSP conference and hear more about Storytelling with Data.

Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.

Join Ipsos’ Peter Minnium who will be participating in a panel discussion about Best in Brand Storytelling hosted by Variety.

Ipsos’ Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.

Join Ipsos at The Computer-Assisted Reporting Conference for the very latest in technological advances and data-driven tools journalists need to dig deeper into stories and give readers, viewers and their online audience the information they're demanding.

What can behavioral science teach marketers about digital advertising?

Ipsos' Peter Minnium explains why brands need to market with authenticity to win consumers' trust.

Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.

Everyone is talking about storytelling, but its role in the MR industry and how to do it (and do it well!) are not always clear.