Ipsos/Buzzfeed Data: Trust in News Sources

Washington, D.C. — The Ipsos/BuzzFeed poll on trust in news was released today.

Below are some key points.

Key Points

  • 56% of American adults got their news from broadcast TV, closely followed by 55% who got their news from Facebook.
  • 59% of respondents trust the news they get from broadcast TV all or most of the time.
    • 18% of respondents trust Facebook all or most of the time, with 44% saying they rarely or almost never trust news from Facebook.

The topline results are available for download.

These are findings from an Ipsos poll conducted January 12-13, 2017 on behalf of Buzzfeed. For the survey, a sample of 1,007 U.S. respondents aged 18+ were interviewed online. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5percentage points. The The credibility interval is adjusted for design effect of the following (n=1,007, DEFF=1.5, adjusted Confidence Interval=5). Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income.For more information about Ipsos online polling methodology, please go here: http://goo.gl/yJBkuf

For more information on this news release please contact:

Chris Jackson
Vice President
Ipsos Public Affairs
202.420.2011
[email protected]

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.

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