Ipsos/Buzzfeed Data: Facebook News
The latest wave of the Ipsos / Buzzfeed data has been released. Key findings from the study are below.
Key Findings:
- In an online survey of 3,025 U.S. adults the latest BuzzFeed/Ipsos poll found that most Americans still turn to “traditional” sources for their news. Fox News led among traditional sources with 56% while Facebook lead among nontraditional outfits at 48%. 27% of respondents named BuzzFeed as a source (major/minor) for reading the news and current events online.
- When reading news on Facebook, the biggest factor respondents considered when it came to the trustworthiness of the news they consumed were the news source themselves (83%) followed by familiarity with the news story (71%) and the person who shared it within their own Facebook network (63%). Asked whether they trusted (completely/somewhat) the news media in general and not one specific publication or company, 57% of respondents said they did but significant differences were noted among those who politically identified as a Democrat (78%), Independent (48%), or Republicans (43%).
The topline results are available for download.
These are findings from an Ipsos poll conducted March 23-28, 2017 on behalf of Buzzfeed. For the survey, a sample of roughly 3,025 adults from the continental U.S., Alaska and Hawaii was interviewed online in English. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.0 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=3,025, DEFF=1.5, adjusted Confidence Interval=3.5). Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income.For more information about Ipsos online polling methodology, please go here: http://goo.gl/yJBkuf
For more information on this news release please contact:
Chris Jackson
Vice President
Ipsos Public Affairs
202.420.2011
[email protected]
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.
