Unlocking the Value of Reputation

The definitive link between corporate reputation and better business efficiency.

Looking to make your company run more effectively and efficiently? Management teams around the world face a variety of complex business situations daily. A great place to start boosting your business is by leveraging the power of your reputation.

Ipsos Global Reputation Centre research across 31 countries shows conclusive proof of the relationship between a good reputation and better business efficiency.

UNLOCKING THE VALUE OF REPUTATION | Ipsos

How does reputation influence purchase decision?

Reputation is a key consideration in purchase decisions.

The vast majority (87%) of consumers around the world say that they take the reputation of the company into account when purchasing a product or service. There are regional differences in intensity. Consumers in Latin America and the Middle East/ Africa are the most likely to say they are “very likely” to take reputation into account. Consumers in Europe feel less strongly about taking reputation into account (just 24% “very likely”), but still a vast majority (79%) say they take reputation into account to some extent.

We hope you find the report interesting and informative and, as ever, would welcome any thoughts or feedback you may have.

Download

The author(s)

  • Trent Ross
    Executive Vice President & Chief Research Officer Of Ipsos’ Corporate Reputation

Related news

  • [WEBINAR] What the Future: Success
    Consumer Behavior Events replay

    [WEBINAR] What the Future: Success

    Hear more about the modern milestones for success and how brand leaders across industry and public policy can adapt now with a deeper understanding of today’s consumer.
  • [WEBINAR] Accelerating Innovation Development with Synthetic Data
    Society Webinar

    [WEBINAR] Accelerating Innovation Development with Synthetic Data

    Join Ipsos for a discussion of how synthetic data approaches to AI can be used with concept and product testing to reduce speed to market while producing better results.
  • The Business of Naming
    Market Research Event

    The Business of Naming

    From creating community to staying creative (and competitive) to running the business of it all, The Business of Naming conference is where namers find what it takes to get ahead. Join us for a packed of talks, panels, and quality time alongside the best and brightest in naming.