Ipsos receives top honors for mystery shopping program
January 27, 2021 — Ipsos is pleased to announce it is one of the winners of the 2020 MSPA Americas Shoppers’ Choice Awards, an honor that highlights Ipsos’ excellent relationships with MSPA Americas’ independent contractors.
It is the second time Ipsos has been recognized by MSPA Americas, a trade organization made up of mystery shopping companies.
MSPA Americas first launched the Shopper’s Choice Awards in 2015 to celebrate companies that independent contractors most enjoy working with on projects. Ipsos competed in a crowded field for the award.
"We are thrilled to have received this award two years in a row,” said Carey Medina, Senior Vice President of Mystery Shopping Operations, U.S. Channel Performance. “It's certainly been a busy year for us – with our acquisition of the MaritzCX Mystery Shopping Business and of course the global pandemic that promoted the launch of our iShopSafe initiative.”
As the first mystery shopping provider to launch a large-scale shopper safety initiative in April, Ipsos was able to quickly and safely get mystery shoppers back to work amid the coronavirus pandemic and its effects on retail. The iShopSafe program educates shoppers on the latest safety information from the CDC and certifies shoppers' understanding in a quiz.
Many of Ipsos' programs – including all revealed audit programs and our Consumer Health & Safety Index mystery shops – require the iShopSafe certification.
“We are honored that our shoppers have stuck with us through it all and continue to view Ipsos as a premier provider of high-quality mystery shopping opportunities around the globe."
For more information on this news release, please contact:
Elen Alexov
Marketing Operations Director, NA, Ipsos
[email protected]
+1 778 373-5136
About Ipsos
Ipsos is now the third largest market research company in the world, present in 90 markets and employing more than 18,000 people.
Our research professionals, analysts and scientists have built unique multi-specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques.
“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients to navigate more easily our deeply changing world.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
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