How Public Opinion Insights Propel External Communications

Listen in as Freddie Mac's Elizabeth Walton joins us to share their experience using survey research to develop POVs, and provide leadership with key data for decision making.

Take your research to the next level – tune in to hear Ipsos and our guest speaker, Elizabeth Walton, Director of Market Insights with Freddie Mac, share their experience using a combination of national and targeted surveys to develop a point of view, and provide leadership with key data points for decision making and external communications. During this on demand webinar, you will hear practical tips for using research to:

  • support C-Suite external communications
  • develop internal thought leadership content
  • create insights that drive corporate decision making, ranging from new product creation to issue advocacy
  • gain earned media opportunities

The author(s)

  • Christopher Moessner
    Senior Vice President, US, Public Affairs

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