[RECORDING] ARF Attribution & Analytics Accelerator

Ipsos MMA was delighted to be a part of the sixth annual Attribution & Analytics Accelerator, the only event focused exclusively on attribution, marketing mix models and the science of marketing performance. This multi-day conference will cover a wide-range of topics including:

• Data Solutions for a Privacy Compliant World
• Representing the Brand in Attribution/Measuring Long-Term Effects in MMM
• Integrating Quality of Exposure Metrics
• Measurement Meets Activation
• Full-funnel Measurement
• Accurately Measuring the Full Value of Advertising
• TV Attribution
• OOH Attribution
• Radio Attribution
• Unified Patient And Physician Attribution

On day 4, Ipsos MMA’s Doug Brooks joined Regeneron’s Arvind Balasundaram to share an exciting case study of a truly transformational capability for the industry. Their presentation, Unified Patient and Physician Attribution, focused on discussing the unique change management and activation requirements of this double-barreled marketing and measurement challenge.

To revisit the full agenda, simply visit the Advertising Research Foundation (ARF) website.