Channel evolution in food and beverage

Impulse buying remains a significant driver of food and beverage sales. But how do your customers discover—and decide on—that spur-of-the-moment purchase? In this session, Sarah Lehman, vice president of Ipsos Channel Performance in the U.S., and Jesse Itzkowitz, Chief Behavioral Scientist at Ipsos, host a discussion about the forces that drive impulsive orders online, in-store, and in between. Listen in as Sarah Tomasaitis, Associate Director Global Portfolio Insights for Mars Wrigley and Kyle Goings, Director of Merchant Growth and New Verticals at Grubhub, join us to discuss new data on the ways different generations of Americans shop and untangle the psychological reasons they buy things on a whim, from hunger to convenience to capriciousness.

This is just one of the many sessions held during the June 2022 Ipsos Food Summit. Access all of the session recordings here.