Innovation Labs: The Ipsos Advantage
Innovation Labs begin with a large number of participants interacting with your stimuli in real-time. With this method we can be agile, adjusting questions, participants and even making iterations to the stimuli itself on the fly. From there, we recruit for a deep dive focus group from the pool of quant participants. After the focus group, we have an instant debrief client workshop to align on how to proceed with your concept, product or pack. Innovation Labs can be in person (from anywhere) or remote (often a component of both).
Each lab is unique and designed around client needs. Same day results! Many of the world’s most innovative companies tap into the speed, agility and quick results of Innovation Labs as a key part of their development process.
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