From Purpose to Profit: Understanding the Economics of ESG

Leadership on environmental, social, and governance (ESG) issues has become a baseline expectation for today’s brands — yet the financial value of these practices is not always obvious. How can brand strategists make the business case for ESG?

By integrating financial, brand, marketing, reputation, and corporate communication metrics into a single methodology, Ipsos has developed an innovative framework for assessing the efficacy and profitability of ESG initiatives.

Listen in as Andre Galiano, a director with Ipsos Strategy3, and Ana Laura Sivieri, head of corporate communications at Braskem, a global petrochemical company serving more than 70 countries, share a case study and explain how Ipsos’ research can connect the dots between corporate responsibility, financial returns, and brand value.

Expect to hear more about:

• Using data and field research to quantify ESG investments
• The relationship between reputation and financial value generation
• The tangible and intangible impact of sustainability partnerships
• How ESG fits into overarching brand strategy

The Ipsos ESG Council Report 2023