THE QUIRK’S EVENT 2023: Chicago

The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. They are designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations. Please join Ipsos in Chicago to hear more about A New World Disorder: Opportunity in a Polycrisis [March 27 | 2:15pm | Room 3].

As 2023 opens, we’ve emerged from a global pandemic — only to find ourselves immersed in a looming financial crisis, a climate crisis, a war waged by Russia on Ukraine, and long-standing inequalities blooming into geopolitical crises around the world. These challenges give businesses and institutions a clear mandate to offer plans and solutions. Yet less than half of people worldwide consider their national government (36%) or businesses (45%) to be good at planning for the long-term future. What should businesses, brands and institutions look out for in 2023 and beyond?

Ipsos' Global Trends 2023 offers a comprehensive look at the forces shaping our “new world disorder.” With 48,000 interviews across 50 markets — covering 70% of the earth’s population and 87% of its GDP — this groundbreaking survey offers key insights on how brands and businesses can navigate an uncertain world.

In this can’t miss session, experts from Ipsos Strategy3 will share key takeaways from Ipsos Global Trends 2023, including:

• The growing tension between the global and the local
• How the world sees environmental threats
• Technological progress and its discontents
• How consumer and citizen values are changing (and remaining the same)
• What people worldwide expect of businesses and institutions

Be sure to also bookmark our session about Defending the Customer During Economic Uncertainty [March 28 | 9am]. 

During times of economic uncertainty, budget owners are faced with pressure to defend, rethink or limit investments. In these times, Experience owners must make even smarter decisions on how they allocate their budget. While each organization is unique, there are best practices every Customer Experience leader can employ when faced with budget pressure. Featuring Ipsos' Stephanie Bannos-Ryback, you will hear more about best practices for articulating the value of CX investments in a way that captures buy-in across your organization and share how improvements in CX KPIs translate to revenue.

To join us, simply visit the Quirk’s website to register now. Be sure to also stop by the Ipsos booth #522 for more information about this breakthrough study.

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Missed our live presentations? Revisit our recording Global Trends discussion here!