[RECORDING] ARF Attribution & Analytics Accelerator
Ipsos MMA was delighted to be a part of the sixth annual Attribution & Analytics Accelerator, the only event focused exclusively on attribution, marketing mix models and the science of marketing performance. This multi-day conference will cover a wide-range of topics including:
- Data Solutions for a Privacy Compliant World
- Representing the Brand in Attribution/Measuring Long-Term Effects in MMM
- Integrating Quality of Exposure Metrics
- Measurement Meets Activation
- Full-funnel Measurement
- Accurately Measuring the Full Value of Advertising
- TV Attribution
- OOH Attribution
- Radio Attribution
- Unified Patient And Physician Attribution
On day 4, Ipsos MMA’s Doug Brooks joined Regeneron’s Arvind Balasundaram to share an exciting case study of a truly transformational capability for the industry. Their presentation, Unified Patient and Physician Attribution, focused on discussing the unique change management and activation requirements of this double-barreled marketing and measurement challenge.
To revisit the full agenda, simply visit the Advertising Research Foundation (ARF) website.
Speakers :
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Doug Brooks, EVP, Ipsos MMA.