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Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality
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10 Behavioral Science Principles for Great Digital Creative
What can behavioral science teach marketers about digital advertising?
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Affluent Americans: 7 Predictions for 2017
Do you want an industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?
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Think Outside the Brand
ResearchLive, November 18, 2016 — In this article by Ipsos' Douwe Rademaker, we discover why understanding how your customers make choices is the first step to achieving growth.
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Authentic Storytelling: 5 Rules for the New Frontier of Marketing
Ipsos' Peter Minnium explains why brands need to market with authenticity to win consumers' trust.
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Diamonds are No Longer Forever: Putting Emotion to Work for your Brands
How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?
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Why Clinton And Trump Both Avoid Talking About The Most Defining Issue In The Election
What is the most defining issue of this presidential election?
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'Show Me' Don't 'Tell Me': Uncovering Product Insights with Video & Image Analysis
When it comes to product testing with consumers, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior ('show me' don't 'tell me').
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Study Suggests Anti-Trump Ads May Turn Trump Supporters
Ipsos took a close look at the effect of the candidate's ad campaigns on voters of the opposite party.
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An Agile Approach to Innovation
Our client was spending in excess of $300K with Ipsos testing approximately 60 concepts across three waves per year, resulting in over 600 hours of development. Once the concepts were created, it took 4 weeks to field, analyze and deliver the results — in other words, up to 12 weeks to complete the testing. By the end of one year, this old school approach yielded 12 validated concepts.