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Connected Health: Coming, Ready or Not
Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health...?
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It's a Mad, Mad, MAdTech World
Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are fast disappearing.
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The Ipsos Hispanic Center of Excellence: A Webinar To Grow Your Market Share
Did you know that Hispanics are the largest multicultural group in the U.S., representing nearly 20% of the population, and GROWING...
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5 Secrets of Seek & Share Advertising
In Peter's latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with their friends.
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
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Using Visual Semiotics to Think Beyond Segmentation
Mapping the Needs and Expectations of Segments of Value to your Brand Portfolio
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Pharma & American Hispanics: A Webinar To Grow Your Market Share
View this recorded webinar to learn more about how to effectively conduct Hispanic research in the pharma and healthcare sector.
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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What America *Really* Eats and Drinks on Super Bowl Sunday
An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.
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Ipsos Marketing presents "Getting to Great Research Stories" at the New MR Virtual Festival
Everyone is talking about storytelling, but its role in the MR industry and how to do it (and do it well!) are not always clear.