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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Driving Success in Omnichannel – Despite Pandemic and Economic Headwinds
There is no debate that omnichannel is on the rise. What is important to understand is how this space will continue to evolve in 2022.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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What can grocers learn about keeping relevant amid supply chain uncertainty?
Stores are having a hard time keeping items in stock. But to what degree are shoppers noticing and how forgiving are they? Ipsos shares research insights and tips for grocers to stay relevant with shoppers
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What does the new ‘eating at home’ mean for grocers and restaurants?
Ipsos research shows that 55% of Americans say they are cooking more than before the pandemic. About three in ten are also using more food and grocery delivery. This opens the door for grocers to further their competition with restaurants.
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How can food brands better link synthetic biology to purpose?
Ipsos research shows that sustainability and ethical practices are as important as traditional factors for Americans in purchasing food products. Ipsos shares how companies can bake these practices into their innovation processes earlier
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What will diners’ new delivery habit mean for restaurants?
While food delivery is no longer the ‘essential work’ that it was during the pandemic, what’s the risk for restaurants and grocery companies that cut off these services as customers return in-store?
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How will the hybridization of grocery shopping evolve?
To Nichele Lindstrom, vice president of e-commerce at Amazon-owned Whole Foods Market, the pandemic ‘changed everything.’ Ipsos interviews her about how online and in-store shopping offers flexibility that is an ‘and,’ rather than an ‘or.’
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What’s keeping us from making our food supply chain better?
How will the supply chain evolve to address the tensions between our ‘on-demand’ economy and conflicting desire for sustainability, for locally-pro¬duced, but also cheap and accessible food? Ipsos interviews Marina Mayer, editor-in-chief of both Food Logistics and Supply & Demand Chain Executive magazines, on where she thinks the supply chain is headed.