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Springboard from Social Listening to Social Intelligence
Hear Ipsos’ Douwe Rademaker share tips about how to Springboard from Social Listening to Social Intelligence.
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An Efficient Alternative to Concept Optimization
Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.
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Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality
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Think Outside the Brand
ResearchLive, November 18, 2016 — In this article by Ipsos' Douwe Rademaker, we discover why understanding how your customers make choices is the first step to achieving growth.
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'Show Me' Don't 'Tell Me': Uncovering Product Insights with Video & Image Analysis
When it comes to product testing with consumers, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior ('show me' don't 'tell me').
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An Agile Approach to Innovation
Our client was spending in excess of $300K with Ipsos testing approximately 60 concepts across three waves per year, resulting in over 600 hours of development. Once the concepts were created, it took 4 weeks to field, analyze and deliver the results — in other words, up to 12 weeks to complete the testing. By the end of one year, this old school approach yielded 12 validated concepts.
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Brands Don't Buy Brands — People Do
Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.
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MS: The Evolving Competitive Landscape, Future Challenges and Opportunities (2016)
This paper provides an overview of the treatment approaches for Multiple Sclerosis (MS) in 2016, together with an exploration of the current market dynamics and how they have evolved in recent years. It concludes with two case studies: 'Tecfidera: Still The Wonder Drug?' and 'Analysing Key Market Drivers'.
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Big Data, Product Reviews and Behavioral Economics
Let’s agree: almost everyone, even you, has sought out product reviews while considering a new purchase. So what does that mean for marketers and manufacturers?