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'Show Me' Don't 'Tell Me': Uncovering Product Insights with Video & Image Analysis
When it comes to product testing with consumers, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior ('show me' don't 'tell me').
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Connected Health: Coming, Ready or Not
Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health...?
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Leveraging a Pop-up Community as an Integrated Research Platform
Read our latest “Sound Off” case study to learn how Ipsos can partner with you to leverage pop-up communities as a unifying link to various online and offline research components, leading to truly integrated insights.
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The Vanishing Front End as a Threat to Impulse Purchasing
What are these new shopping technologies and how are they affecting impulse purchases at the front end?
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How to Qualify Experiential Innovations
Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.
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The Six Behavioral Science Principles that Make or Break Innovation in Technology, Durables, Services and Other Non-CPG Markets
Recently we published a paper examining the mechanisms at work as consumers evaluate concepts for consumer packaged goods (CPG).
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Geared for Health — Asean's growing medical and healthcare industry
Medical device companies wanting to become market leaders in ASEAN need to focus on effective cost management and the introduction of new, cutting edge technologies, according to a new paper on the healthcare market in South East Asia from Ipsos Business Consulting.
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Five Truths That Define Millennials
It seems hard to get away from the word `Millennial' these days.
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Three Case Studies on Reaching Millennials
With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.
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Is Hydrogen the Future of Automotive?
When I was a kid, I thought by 2015 we would be flying around in cars like The Jetsons. It appears we aren't there just yet, despite my wish for us to be flying around by now! However, we have come a long way in powering vehicles.