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Everyday Sustainability: What Actions Americans are Taking
Revisit our recorded webinar exploring how Americans are addressing sustainability concerns in their day-to-day lives, and the opportunities for brands.
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Designing an ESG strategy: How Ipsos can help
We give businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all.
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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ChatGPT and the rise of generative AI
It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.
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Recession Anxiety and Consumer Perspectives in 2023
Listen in as our online community and social intelligence experts share up-to-the-minute consumer perspectives about the current state of the economy, and tips for brands.
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New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
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The Rise of the Conscious Shopper
Consumers are adopting a ‘need vs. want’ mentality. Here’s what brands need to know about how consumers are being impacted by current economic pressures.
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Researchers will move faster in 2023 with digital survey automation
How DIY surveys are delivering faster, more cost-effective consumer insights.
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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.