Recession Anxiety and Consumer Perspectives in 2023

According to recent Ipsos research, 50% of Americans feel we are currently living in a recession, and 3 in 4 had already started taking precautionary steps to prepare for a potential recession as of last summer. In combination with persistent concerns around inflation, buzz of this impending (or current) instability has kept financial anxiety at the forefront for many - creating ongoing shifts in outlook, buying behaviors, and planning.

Listen to our on demand webinar featuring up-to-the-minute consumer perspectives about the current state of the economy from our online community and social intelligence experts, including:

• How consumers are feeling about the economy at the start of 2023 as expressed through unprompted social media data and online community conversations, and how these feelings have evolved over the last 6 months.
• Key drivers and motivations impacting both short-and-long-term purchasing decisions and planning, including rising awareness and actions around “needs” vs. “wants” and “goods” vs. “experiences” in the context of larger consumer culture and lifestyle trends.
• How brands can help people navigate through ongoing disruption and anxiety with the consumer voice front and center.