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What a difference a year makes
Our latest Thought Starter compares Americans’ expectations for 2020 (pre-Covid, racial unrest, political strife) against what was, and our outlook for 2021.
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Americans agree 2020 was bad. Here’s who had it worst.
Ipsos asked Americans to rank 2020 on a scale of 1-10. Here’s what they said.
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A Year in Review - 2020
This has been a year of momentous change. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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Telemedicine is here to stay
Ipsos shares insights and tips to help pharma manufacturers modify their value proposition for long-term success.
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For Biden, The Affluent Are Key to Economic Success
Read our paper illustrating opportunities to bridge the divided electorate and jump-start the U.S. economy.
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This year, families want togetherness, laughter and hope during the holidays
This year’s holiday wish from Ipsos echoes consumer sentiments.
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Global Vaccine Research
As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not the least of which is, how far will it take us on the journey back to ‘normal’…?
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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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The Data Paradox: Authenticity will Prevail
How can brands leverage data to deliver a personal experience, and maintain trust? We share tips and insights.
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When will the vaccine cure your industry?
Listen in to hear a potential timeline of vaccine acceptance, and project out into 2021 what the impacts will be behaviors, habits & values.