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Financial Services Take Segmentation to the Next Level

One Bad Story: The Effect of Negative Press on Corporate Reputation

Market Structure and Landscape Studies

Celebrity Ads That Sell

CSM & M: Customer Satisfaction Measurement and Management

AP/Ipsos Poll: Most Say They Want A Vacation Trip This Summer; Hawaii The Most Popular Dream Destination

Wireless Minutes Clinch The Deal

Quadruple Play Of Bundled Phone, Television, Internet And Wireless Packages Set To Draw Large Number Of Americans, Says Ipsos-Insight

Blogs Now Seen By Readers As Influential Media Source

Three In Ten Online Americans Claim That They Have Read A Blog

AP/Ipsos Poll: Most Want U.S. Senate To Take An Assertive Role In Examining Judge Nominees; Lean Toward Conservative Judges

Confusion About Estate Taxes Reigns Among Americans

Proposed Changes To Estate Tax Legislation May Send Unintended Ripple
Through Life Insurance Industry

According To Latest Ipsos Survey, Americans Sympathetic Towards
Small Business Owners