RBC CASH Index: Southeastern Consumers Voice Confidence In Local Economy
Index Affirms Region's Momentum
"The combination of more positive views about the regional economy, investment and jobs has produced robust consumer confidence in the Southeast since January," said Craig Wright, RBC vice-president and chief economist. "This is not surprising, since the Southeast has enjoyed better than average growth in recent years, and key economic indicators point to continued positive performance for the region."
The RBC CASH Index (Consumer Attitudes and Spending by Household) is a composite measure of national consumer attitudes toward the state of local economies, personal financial situations, savings and investment and job security. The recent six-month analysis includes a focused look at the Southeast region, where RBC Centura serves customers through its retail banking network.
"The positive outlook the CASH Index is reporting is real, and it's no surprise to our bankers," said RBC Centura CEO Scott Custer. "Our customers and the communities we serve across the Southeast are showing continued signs of stable and sustainable growth. It's a great market for us and for our customers."
The overall RBC CASH Index is further broken down to include four sub indices: the RBC Current Index (measuring attitudes toward the present strength of local economies and personal financial situations); the RBC Expectations Index (measuring confidence in future economic prospects); the RBC Investment Index (measuring consumers' attitudes toward spending and saving for the future); and the RBC Jobs Index (measuring attitudes about job security and experiences with job loss).
From January through June 2005, the RBC CASH Index showed Southeastern consumer perceptions of the economy were significantly brighter than the national view:
RBC CASH Index highlights for the period include:
- One quarter (25%) of respondents rate their current local economy as strong (6-7 on a seven-point scale); nationally, fewer than one-in-five (17%) rate their local economy as strong.
- In the Southeast, those most likely to rate the economy as strong are: men (31%); those aged 65 or older (32%); college degree-holders (34%); those with a total household income of $75,000 or more (39%); and individuals who feel the country is headed in the right direction (37%).
- Nearly one-third (31%) of Southeastern residents feel their local economy will be stronger six months from now; just over one-quarter (27%) nationally feel so optimistic.
- Southeastern subgroups more likely to rate the local economy as stronger six months from now include those age 65 or older (37%); those who rate their current financial situation as strong (39%); and those who feel the country is headed in the right direction (41%).
- In addition, residents of the Southeast are slightly more likely to have positive views about investment. More than four-in-ten (43%) respondents from the region expressed more confidence with their ability to invest (compared to 41% nationally).
- Finally, residents of the Southeast also are less likely to have direct job loss experience. Fewer than one-third (31%) have either lost their job in the past six months or personally know someone who has lost a job in the last six months due to economic conditions (compared to 36% nationally).
RBC Cash Index
The RBC CASH Index is a monthly national survey of consumer attitudes on the current and future state of local economies, personal financial situations, savings, and confidence to make large investments. The Index is benchmarked against a baseline score of 100, assigned in January 2002 when the Index was introduced. The RBC CASH Index is conducted by Ipsos-Public Affairs. Results in this report include combined interviews of monthly surveys from January 2005 to June 2005. National results include 6,004 total interviews and have a margin of error of +/- 1.3 for all adults. The Southeast regional results include 954 total interviews with a margin of error of +/- 3.2 for all adults. The Southeast region covers interviews in Florida, Georgia, North Carolina, South Carolina and Virginia.
For more information on this press release, please contact: Brian R. Scanlon Ipsos Public Affairs Washington, DC 202.463.2146
About Ipsos Public Affairs Ipsos Public Affairs, headquartered in Washington D.C., is a non-partisan, objective, survey-based research company made up of campaign and political polling veterans as well as seasoned research professionals. The company conducts strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research but often elite stakeholder, corporate, and media opinion research. It has offices in New York City, Chicago, San Francisco, and Washington, with affiliates around the world. Ipsos Public Affairs conducts national and international public opinion polling on behalf of The Associated Press, the world's oldest and largest news organization, and conducts the young voters poll for Newsweek.com. Ipsos Public Affairs is an Ipsos company, a leading global survey-based market research group.
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