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Americans and Valentine's Day
65% Have Something In Mind For That Special Day
While 77% Aren't Certain With The Origin Of Valentine's Day, 82% Of Americans Would Appreciate A Token Gift Or Card
Even To Be In The Dog House May Be A Good Thing As 15% Of Pet Owners Say They'll Buy A Valentine Gift For Their Pet -
White House Drug Policy Advertisements Score a Touchdown at Grabbing Attention
The Broad Public is Evenly Divided on Whether These Ads are an Appropriate Use of Taxpayer Money
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Public Views Education and Defense as Top Spending Priorities According to Ipsos-Reid/CEF Poll
Majority of Americans Support Increased Education Spending
Even in the Face of Larger Deficit -
Super Bowl Delivers Attentive Viewers Who Remember the Advertising - Ipsos-ASI
Research shows Super Bowl far more effective advertising medium than other football games
88% of male viewers could remember the name of at least one of the advertisers in the Super Bowl while only 29% could remember an advertiser from Monday Night Football and 33% from the NFC Championship -
Ipsos-Reid/Cook Political Report: Is Politics Returning to Politics? Part II - The Budget War
Americans Agree that Biggest Causes of Budget Deficits are Recession and War/Terrorism Spending, but Then Split on Whether to Blame Tax Cuts or Domestic Spending for the Rest of the Deficit Problem
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Ipsos-Reid/Cook Political Report: Is Politics Returning to Politics? Part I - War on Terrorism
Majority Oppose U.S. Commitment to War with "Axis of Evil" Countries
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Digital Music Behavior Continues to Evolve
Almost One-Fourth of Americans--About 50 Million People-- Report Having Downloaded Digital Music and Listened to Internet Radio
For some, PC's Becoming Central to Music Listening Experience - Ipsos-Reid Study -
2 out of 3 Americans Agree Oprah Winfrey Should Invite Letterman to Appear on Her Show
67% of all Americans, 76% of all Letterman viewers and 89% of the most frequent Letterman viewers agree
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Most Americans Think That Self Policing by Auditors Doesn't Work but are Split on the Creation of a New Federal Agency to Regulate Auditors
Interest in Enron Story is Moderate; Democrats, Independents, Higher Educated, Higher Income, Older People Interested