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Nine trends that explain 2025
As 2025 winds down, Ipsos looks back on what was an eventful year. From the economy to artificial intelligence, here are the big trends that shaped the past year
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Americans want Congress to focus on cost of healthcare and housing
The cost of living remains top deciding issue for Americans for the 2026 congressional elections
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Strive For More 2.0: GEM® Industry Insights
Strive For Optimal Impact: Aligning Portrayal, Attention, & Action For Growth
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Who will guide our future wellness in a post-trust world?
Trust is crucial for public health, but it’s eroding. What the Future Editor Matt Carmichael outlines key challenges and questions for business leaders and policymakers to effectively promote wellness and navigate the evolving health landscape.
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Shifts: How longevity, trust and cost will shape future care
From holistic wellness to medical tourism, innovation and affordability will drive change in tomorrow’s healthcare landscape, says Ipsos Strategy3’s Mercedes Bender.
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Questions for the future
From an aging population to artificial intelligence, these are the crucial health and wellness questions that leaders in public health, women’s health, technology, aging and consumer health need to consider to prepare for the future.
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Three in four Americans say anti-smoking ads are important
Findings of a new Ipsos poll offered exclusively to Axios on the importance of anti-smoking campaigns and whether Americans feel these campaigns should be strengthened or weakened
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The American Dream is alive. But is it well?
What the Future Editor Matt Carmichael explains Ipsos’ multimodal research on how the changing American Dream will shape consumer behavior and future market opportunities.
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Questions for the future …
Ipsos experts share the host of questions raised by the changing American Dream for businesses to ask now to prepare for business tomorrow and into the future.
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Fewer Americans are cutting back on dining out
Fewer Americans say they're cutting back on dining out, according to the Ipsos Consumer Tracker