Questions for the future

Public health

• What health messages are people following most and where are they getting them?
• How can public health messages be crafted to reach across partisan divides?
• How can healthcare providers rebuild trust with demographic groups who have historically been underserved?
• What strategies can effectively communicate complex health information to consumers who are increasingly doing their own research?

Women’s health

• What information should health providers and brands share to better inform men about women's health issues?
• How can brands and companies talk about menopause in a more comfortable way?
• How can research put different populations (like women) at the center of related questions?
• How can care improve women’s wellness, considering cultural differences in health perspectives

Technology/AI

• How can healthcare providers integrate AI tools and maintain personal care?
• How can providers help people understand how and when AI is being used in the care process?
• How can healthcare providers and wellness companies improve their visibility to large language models to be ranked higher in query results?
• How can people get earlier testing for diseases without risking losing life insurance coverage?

Aging

• How can businesses better support workers who are caring for older loved ones?
• How can health technology be more intuitive for older people?
• How would health change if insurance companies reimbursed preventative health providers, like genetic testing, personal trainers and fitness coaches?
• How should established providers respond to the rise of wellness influencers and alternative therapies?

Consumer health

• How can food manufacturers prioritize healthier options with the desire for indulgence?
• How can providers better support behavior changes to help GLP-1 patients be more successful at maintaining weight loss?
• How can healthcare providers and insurers improve transparency in pricing?