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New report from Ipsos ranks winners in the Retail Petroleum and Convenience Store sector — and how competitors can get ahead
Ipsos’ newest Petro-Convenience Experience Excellence Competitive Benchmark Report identifies the perks and pain points that make or break the forecourt through backcourt customer journey
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Ipsos wins sixth consecutive MSPA Americas Shoppers’ Choice Award
Honor serves to recognize the exceptional quality of Ipsos Channel Performance’s iShopFor Ipsos capability
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Beyond the pump: 5 key drivers of convenience store satisfaction
Only about half (7 of the 15) of the retail petroleum brands measured in Ipsos’ study are performing at or above average consumer expectations.
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Ipsos report explores consumer pain points and priorities in grocery ecommerce
Exclusive study ranks the performance of top 17 grocery brands on ecommerce methods and digital transformation
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Here’s what holiday shoppers actually did in 2023
Black Friday still reigns, and big boxes dominate. Here’s what retailers need to know to prep for the holidays next year.
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Ipsos wins fifth consecutive MSPA Americas Shoppers’ Choice Award
Ipsos has been recognized by the MSPA Americas Shoppers’ Choice Awards for the fifth year in a row, affirming Ipsos’ reputation as a best-in-class provider within the highly competitive mystery shopping space.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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How convenience stores can maintain loyalty in today’s market
Convenience stores and gas retailers must look to deliver on newer expectations, such as providing hand sanitizing stations throughout the retail, fuel dispensing and transition areas.
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Designing a 'Smarter' Mystery Shopping Program
Read on to discover how to design a “smarter” mystery shopping program that allows organizations to achieve an advantage over their competition.
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?