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Shifts: Evolving from the nuclear family model
Brands must prepare for how tomorrow’s social and familial shifts could intersect with technological change and financial pressures. Ipsos Strategy3’s Matt Palmer explores potential pivot points.
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How different Gen Beta personas could define the future
Childhood tomorrow could look very different from growing up today. Futurists Joana Lenkova and Alexandra Whittington use six different Gen Beta personas to explore their world, from tech-driven youth culture to changing consumer expectations.
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Rising share of Americans believe that sports betting impacts the integrity of games
New Ipsos poll also finds that a majority of Americans believe there should be more regulation of sports betting
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Future-proofing careers in the age of AI: Insights for hiring, learning, and growth
Recent insights from U.S. HR executives and job seekers paint a complex picture of progress, highlighting where shared priorities align, and where real opportunity still lies untapped.
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Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
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Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
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Cost of living concerns will loom large in the midterms
Five charts on the issues that will play the biggest role in the 2026 midterms
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Bipartisan support for policies addressing cost of living
In redistricting debates, many say it is no longer possible for states to draw election districts fairly
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Ipsos and its clients celebrate seven wins at 2025 ARF Ogilvy Awards
Ipsos, one of the world’s leading market research companies, and its clients earned seven awards at the Advertising Research Foundation's (ARF) 2025 David Ogilvy Awards. These wins — including three prestigious gold prizes — recognize Ipsos’ decisive role in shaping some of the year’s most innovative and impactful campaigns.