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Fewer Americans are seeing in-store discounts
Are there fewer discounts in stores? A sizeable portion of Americans think so, according to the Ipsos Consumer Tracker, and they could be correct.
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Why money is still core to the American Dream
Financial Health Network CEO Jennifer Tescher explores Americans’ shifting financial goals and how financial services companies and brands can help people achieve their evolving Dream.
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Getting value for their money is key for online shoppers
About 7 in 10 surveyed consumers believe price to be the most important factor when buying products online, and about half say having quality for a low price is a main selling point, according to an Ipsos survey commissioned by Temu.
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Ipsos wins its seventh MSPA Americas Shoppers’ Choice Award
With stellar community feedback, iShopFor Ipsos is recognized for the seventh consecutive year
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Healthcare portals are gaining traction, but barriers to adoption remain
More than four out of five American adults aged 18 and older (81%) indicate they use at least one healthcare portal, with nearly half (48%) using one once per month or more frequently.
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Ipsos Data Drops: American shoppers say they aren’t seeing relevant ads
That means brands have a significant opportunity to drive sales through retail media networks — especially during the shopping process.
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How digital platforms will reshape brands’ roles in fan communities
Digital platforms are transforming how fans curate, connect, and find community. But they're also capable of driving IRL action and engagement, says Pinterest's Nadine Zylstra.
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Implications: Where the opportunities are for…
From crowdfunding to livestreaming, here’s a look at tomorrow’s growth opportunities in the world of fandom.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?