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Questions for the future
As family structures shift, business leaders across retail, caregiving, demographics, and technology sectors will need to prepare for change. Here are some questions they can ask today.
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Seeing the Unseen
How vision AI and AI agents are transforming product testing. Read part three of our Humanizing AI series.
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4 charts that explain the zero-sum human economy
People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.
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[WEBINAR] Understanding GEO: How to Get Recommended and Reach Shoppers on AI
Your customers ask AI for shopping advice. Is your brand optimized to be recommended?
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Ipsos Announces the Results of its 2025 Channel Check-In ꟾ Grocery Ecommerce Excellence Study
H-E-B, Shipt, Hy-Vee, Kroger, Giant Eagle, and Uber Eats earn top spots
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Dynamic Demand Compass
Discover the Potential of Today and Tomorrow with Ipsos' Dynamic Demand Compass
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Decoding the Creator Mindset: What Creators Expect from Brands, Platforms, and Followers
A new global study from Snapchat and Publicis, conducted by Ipsos, explores the evolving creator mindset - revealing what creators expect from brands, platforms, and followers alike.
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80% of Global Influentials consistently influence buying decisions
Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into the wealthiest consumers and company leaders
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ANA AIMM: Belonging is the new brand loyalty
Ipsos’ Janelle James will host a discussion designed to help you avoid marketing missteps.