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Here’s how people are spending their grocery dollars
Most Americans report spending more on groceries this year and importantly almost no one reports spending less, according to the Ipsos Consumer Tracker
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Pet ownership is more work and more costly than Americans anticipated
Three in five Americans with pets say owning a pet costs more than they expected, according to new data from the Ipsos Consumer Tracker.
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Americans say they're dining out less. Here's who's cutting back the most.
The latest data from the Ipsos Consumer Tracker reflects a downturn in spending on fast food. But where is that trend strongest — and what's the luxury that the fewest Americans are cutting back on?
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Brands in the context of a changing America
Five charts on the shifting values of American society, where that leaves brands, and what Tom Hanks can teach us here
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Here’s what makes somewhere the best place to live
Americans want to live in places that are affordable, safe, have a good climate, and offer us the ability to take care of ourselves and our households, according to the Ipsos Consumer Tracker.
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Americans' personal outlook is pretty positive
Americans who are retired feel pretty good about their personal outlook, and those with jobs aren't far behind, according to new data from the Ipsos Consumer Tracker.
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Money Talks or Budget Walks
Need proof that CX drives financial/operational gains at all levels of the organization? Read our latest paper outlining tips for delivering a return on CX investment.
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The Power of Buy Now Pay Later
Consumers love these mini-credit lines to power their purchases. Merchants in kind, embrace the increased sales, average order values and reduced purchase abandonment rates.
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Is Buy Now, Pay Later here to stay? Here’s what the data says
According to the latest wave of the Ipsos Consumer Tracker, half of Americans have “purchased an item and paid for it in installments" — but who's carrying a balance, and who wants to spend with BNPL again?
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How TV, our favorite hobby, is evolving for advertisers
Americans still spend much of their leisure time in front of screens — but which ones? Media analyst and professor Amanda Lotz examines shifts in the leisure landscape and how brands can adapt to the streaming age.