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How superfan expectations are reshaping brand-fan relationships
Taylor Swift’s Eras Tour affected everything from local economies to regional politics — but it also stands to influence the future of fandom. Journalist and Swiftie Kelsey Barnes gives a crash source in fandom and why today’s artist-fan connections will mean more than merch.
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Most Americans report higher electricity, gas bills compared to a year ago
Four in five feel powerless to control their electricity or gas bills, while most do not understand what drives utility costs
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April 2025: Global consumer confidence down slightly for the second consecutive month
All four sub-indices show declines this month
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April 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines As Expectations and Jobs Indices Continue to Fall
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How U.S. tariffs set social media on fire around the world
Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.
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Vibe Check: Consumers are freaking out about the government
How uncertain are Americans? Very, according to the Ipsos Vibe Check.
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Four in ten admit to churning streaming services
Americans say they're paying more for streaming services —but still feel content with the content, according to the Ipsos Consumer Tracker.
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Polarization is spilling over into tech, while wokeness stays the same
How polarized are attitudes on public policy — and what does America think it is to be "woke" in 2025? The latest Ipsos Consumer Tracker has some answers.
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Most Americans say prices will increase due to tariffs
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs
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How the public felt about tariffs leading up to Liberation Day
Five charts showing where Americans stand on tariffs and how consumers may react to Trump’s newest tariffs