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Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
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Ipsos, in partnership with W. Capra, announces 2025 Channel Check-IN: The C-Store Experience
Exclusive study will evaluate and rank how leading convenience store and travel center brands perform against customer expectations
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Ipsos Partners with Stanford University to Pioneer the Future of Market Research with Synthetic Data
Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).
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Three in four Americans say anti-smoking ads are important
Findings of a new Ipsos poll offered exclusively to Axios on the importance of anti-smoking campaigns and whether Americans feel these campaigns should be strengthened or weakened
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Americans think America’s greatness continues to decline
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
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Poll on Gen Z Americans' current financial views and behaviors
Bank of America explores the state of Gen Z Americans finances to understand this generation’s financial behaviors and challenges in their most recent study
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Poll on Americans views on marriage and marriage health
Focus on the Family, in cooperation with Ipsos, explores how Americans feel about marriage and their own marriage health in recent study
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President Trump's overall approval rating remains stable
President Trump's overall approval rating remains stable, while his approval on immigration has slipped.
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988 Suicide & Crisis Lifeline awareness reaches new high, but information gaps persist
New NAMI/Ipsos poll reveals calls for expanded support of the 988 Lifeline and mental health crisis response in the U.S., but more information on specifics of 988 funding is needed
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July 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Stability For The First Time This Year