Search
-
Future Jobs to Be Done
People don't buy for the sake of buying — they spend to get a job done. Ipsos Strategy3's Matt Palmer explains how consumer needs could evolve in an AI-powered future.
-
What the Future: Shopping
Revisit our foresight webinar exploring how spending (and saving) will evolve in a revamped economic and retail landscape.
-
[WEBINAR] Decoding Gen Alpha Beauty: Unlocking the Tween Market
The tween beauty market is booming. Fueled by social media and influencer marketing, younger shoppers are poring over complicated skincare routines, flooding beauty retailers, and passionately proclaiming their favorite brands and products.
-
Should employees learn to ‘shop’ for healthcare?
Join us for an exclusive webinar where Ipsos’ Ashley Lumpkin shares tips for how to align healthcare benefits with employee expectations from consumer brands, and ultimately drive engagement and satisfaction.
-
Ipsos 2024 U.S. National Election Survey – May 2024
Information and news silos are the unspoken primary drivers of this election
-
Shopping
What the Future: Shopping explores the forces that are changing how Americans spend and save, and how that will reverberate across industries.
-
How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
-
Shifts: Automation, financial inequality and social commerce
Ipsos Strategy3’s Trevor Sudano explains how forces like inequality, influencers, and artificial intelligence could shift the future of shopping.
-
Why all the world’s (going to be) a store
From one-click checkouts to interactive ads, Publicis Groupe’s Angel Bellon thinks innovation will lead to new ways to shop. Here’s how inclusion and international influences could fit into that picture.
-
How an immersive shopping simulator leads to richer insights
A new software solution could help merchandisers gain deeper insights on the shopper perspective. Ipsos’ Brendan Light explains.