Search
-
Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.
-
Framing With Competitive Context
Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making.
-
How to Qualify Experiential Innovations
Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.
-
Three Quarters of Boomers Believe They Should Be Doing More to Better Manage their Health
Wait Times and Rushed Appointments among the Top Sources of Frustration when Seeing Their Doctor
-
The Six Behavioral Science Principles that Make or Break Innovation in Technology, Durables, Services and Other Non-CPG Markets
Recently we published a paper examining the mechanisms at work as consumers evaluate concepts for consumer packaged goods (CPG).
-
Among Affluents, Xers Outnumber Boomers for the First Time Ever: "Generational Changing of the Guard" Reflects Fundamental Demographic and Marketplace Shift
New survey also reveals how multiple media platforms extend the reach of media brands by an average of 50%
-
Evolving Shopper Experiences for the Modern Man
We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.
-
Half (50%) of Citizens in 24 Nations Say There are Too Many Immigrants in their Country - and 46% Agree that Immigration is Causing their Country to Change in Ways they Don't Like
Only 21% Say Immigration has had a Positive Impact or Been Good for their Economy (28%) and almost Half (45%) Believe Immigrants have made it More Difficult for their Own People to Get Jobs
-
3 Pillars to Strengthen Your Social Programs
While a sense of responsibility is important to an increasingly socially aware workforce and the stakeholders and communities impacted by corporations, a case can be made for doing good that does not rely solely on a responsibility argument. In fact, companies can do good in the world while doing well for themselves through creativity and strategic planning.
-
Cultivating an Innovation Mindset
In June, Wendy Hunt, Senior Vice President with Ipsos Marketing, hosted a webinar entitled "Cultivating an Innovation Mindset: 5 Sure-Fire Shortcuts to Innovation Success!"