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Building a Stronger Foundation with Behavioral Science Blueprinting
Revisit our recorded webinar to learn how Ipsos is developing blueprints that show not only what consumers will do, but why they do it, and what they might do next, thus improving your innovation and communication strategies.
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Ipsos Core Political : Presidential Approval Tracker (03/02/2022)
This week’s Ipsos’ Core Political, fielded February 28 – March 1, before President Joe Biden’s State of the Union address, finds Americans increasingly concerned about war and foreign conflict as their approval of Joe Biden’s presidential performance remains stable.
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Two in five Americans approve of how President Biden has handled Russia and Ukraine
A new Reuters/Ipsos poll finds American public opinion about Biden's handling of the crisis has improved notably from last week, although a majority still disapproves
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Most men say they don't encounter barriers to improving their health
A recent Ipsos/MDVIP poll finds men who have primary care doctors are more likely to have a better understanding of key men’s health issues
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Here’s how Americans are adjusting to inflation
Our latest Thought Starter shares research measuring the impact of inflation, and compromises that Americans are making in their effort to cope.
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Women are more likely to suffer from negative feelings about their weight and food
Ipsos research shines a light on the disproportionate impact of eating disorders and negative feelings about weight and food on women.
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What Worries the World - February 2022
The global public’s top 5 concerning issues remain unchanged, with Covid-19 still top. But inflation now ranks 6th with almost one in four (23%) worldwide now saying it is a worry in their country.
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Ipsos Core Political : Presidential Approval Tracker (02/24/2022)
This week’s Ipsos’ Core Political, fielded on February 22-23 before the most recent phase of the Ukraine-Russian conflict, shows that Americans remain concerned with the economy although are divided on the importance of other issues.
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U.S. consumer confidence subsides
With conflict in Ukraine in the background, Americans show greater unease about their economic prospects