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Shaping 2025 and Beyond
Shaping 2025 and Beyond is a new report which describes plausible, thought-provoking scenarios of what the next five years may bring, helping governments, businesses and societies strategize.
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IAB: State of Data Trends & Insights
Join Ipsos’ Dorothy Advincula together with IAB and Verizon Media to hear highlights from a new robust quantitative report on the trends in the investment of audience data over time.
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U.S. consumer sentiment gains strength
Jobs confidence increases as fewer doubt a prompt recovery once COVID-control restrictions are relaxed
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Embracing Mixed Mode Research
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
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How the Pandemic Will Change How and Where We Live
Ipsos’ What the Future report asks what housing and migration patterns will stick
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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.
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Cliff’s Take: Americans In Wait And See Mode
Most still think a return our pre-COVID lives is a distant reality.
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Consumer confidence ticks slightly upward
Gains in consumer sentiment driven by resurgence in jobs confidence
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The COVID vaccination effort is in a race against expectations
Does the pace of vaccination indicate the U.S. will be back to normal soon?