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COVID-19: The Generational Impacts on Affluent Consumers
Six months into the pandemic we see that it is a historic life changing event.
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Americans take shorter road trips closer to home this Summer
Generali Global Assistance releases findings of its Future of Travel Survey conducted by Ipsos
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The role brands can play in keeping us safe and protecting the recovery
Brands find themselves in a unique place in the coronavirus: able to potentially set public health policy for the good of public, and, economic health.
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Does Your Online Shopping Experience Deliver?
View our on demand webinar to hear the results of our study using Ipsos’ proprietary UX Score metric to evaluate purchasing.
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Social distancing and mask use follow contours of the 2016 election
Opinions and ways people are responding to the coronavirus are fixed along partisan lines.
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Screen time across several devices has increased for many Americans during the COVID-19 pandemic
New Alcon/Ipsos Poll finds majority of those who have increased screen time on at least one device are concerned about the impact this will have on their eyes
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Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they’re spending more on electronics, books and movies.
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Back-to-School has become another culture war battleground as parents and teachers search for a path forward
Partisanship softens among parents and teachers on the question of back-to-school.
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Cliff's Take: Americans See Risk in Schools Reopening
The Verdict Is In – Parents Do Not Want A Full School Reopening
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New Study from Ipsos Shows 82% of Consumers Concerned that Relaxed Health & Safety Protocols at Brick-and-Mortar Retail will Lead to COVID-19 Resurgence
Ipsos Mystery Shoppers gearing up to conduct thousands of in-store visits at retailers across the U.S. — from Trader Joe’s to Walmart and 7-Eleven to Taco Bell — to gauge which brands are successfully implementing health and safety measures and which ones are not.