Covid-19 has changed the way Americans are doing business including healthcare, socializing and even grocery shopping. Ipsos data shows many people trying online services in many categories for the first time. But as usage increases, it’s not clear if people will continue to use these platforms when restrictions are eased. That will depend in part on how good their experience has been with the technology and service they have tried.
View our on demand webinar to hear the results of our study using Ipsos’ proprietary UX Score metric to evaluate purchasing apps including a deep dive into grocery and apparel e-commerce user experience. We compare major brands including Kroger, Whole Foods and Instacart, as well as omni-channel retail brands Macy’s, Lululemon and Gap to show how their apps stack up.
By revisiting this timely session, you will learn more about how your business can quickly and affordably measure the usability, relevance and aesthetics of your digital offerings, and that of your competitors – with real customers.