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Cliff’s Take: Guns, Immigration and Race—Have We Come Full Circle?
Intractable societal issues loom in background despite new optimism about the end of the pandemic.
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Get Ready for the Big Reset in Travel
The next wave in travel is just around the corner. Companies need to prepare now to catch customers at the right time with an eye on turning them into loyal advocates.
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From Appetizers to Apps: The Rise of Tech in Food
Great food, while important, won’t be enough to guarantee success after the pandemic. Restaurants will need to constantly evolve their frictionless user experience to thrive.
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Home Sweet Home: How COVID Reshaped Our Sense of Place
Our latest Thought Starter explores COVID’s impact on our housing situation and choices.
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U.S. views on child development stand out from the global norm
Americans tend to place more responsibility on parents, see nature and nurture as equally influential, and do not place as much importance on the early years
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College graduates are excited for March Madness. Others? Not so much.
Half of Americans with college degrees are as excited or more than they were for the last NCAA tournament, but many others are indifferent
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Global consumer confidence getting closer to pre-pandemic level
No significant month-on-month drop in consumer sentiment recorded in any market
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Do people really care about purpose at the point of purchase?
If 2020 has taught brands anything, it’s that they must play an active role in helping society and creating sustainable solutions for a better future. But how does that influence the decisions people make when it comes to taking out their wallets?
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Why it’s time for brands to go all-in on augmented and virtual realities
The promise of augmented and virtual reality as development and marketing tools for brands and manufacturers is becoming clearer.