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Cliff's Take: Big Government Forever?
Democrats and Republicans do not see eye to eye on the expanding role of government.
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A Tale of Two Pandemics: CPG During & After COVID
We believe there are three key areas consumer packaged goods brands need to address now to set themselves up for growth.
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Ready or Not, Brands Must Adjust to a Hybrid World
Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.
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Ipsos Core Political : Presidential Approval Tracker (04/28/2021)
Over half of Americans continue to approve of President Biden's performance
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Cliff’s Take: What The Chauvin Trial Verdict Tells Us
A reminder of what is percolating beneath the surface during Biden’s first 100 days
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Most in the U.S. and globally are yet to be convinced their government has a clear plan to tackle climate change
Global Advisor Earth Day 2021 survey: Americans widely agree individuals must act to combat climate change, but show limited willingness to adopt more sustainable consumer behaviors
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Global consumer confidence reaches new pandemic high
Significant month-on-month gains in consumer sentiment recorded in seven markets
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Half of Americans believe that humans can reduce/reverse climate change, but people aren’t willing to change their behavior to fix the problem
Similar to 2017 and 2018, a majority says climate change is mostly caused by human activity
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How to get business travelers back on the road
There are two sides to the business travel incentive coin: incentives and rewards.
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What’s Next – Telecommunications New Consumer Mindsets
Leveraging behavioral science-driven mindsets is more important than ever – look to update your segmentation, create engaging digital and brick and mortar experiences, and connect offers on an emotional level.