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A Year in Review - 2020
This has been a year of momentous change. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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The Science of Behavior Change
The principles and practice of tackling behavior change challenges in a world that remains unpredictable and changeable.
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U.S. consumer sentiment stagnant or falling
With no stimulus plan in sight, national outlook is gloomy reveals Ipsos-Forbes Advisor Consumer Confidence Tracker
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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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How COVID-19 changes the holidays: More online and local shopping, gifts for fewer people
A majority of Americans are doing more online shopping this year, and many are planning to put up more holiday decorations. Here's where the trends are biggest.
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Good for me and good for we
Are you committed to doing real good, even at the supply chain level? We explore why that will be integral well into this decade.
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The Data Paradox: Authenticity will Prevail
How can brands leverage data to deliver a personal experience, and maintain trust? We share tips and insights.
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"What Worries the World?": COVID-19 is the biggest concern for the eighth successive month
Global concern about Coronavirus is once more on the increase. We approach the end of the year with almost two-thirds across 27 nations saying that things in their country are on the wrong track.
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Americans are getting ready for new COVID-19 restrictions – and buying more packaged food
The number of Americans who say they’re preparing for new coronavirus restrictions is rising. Here's what they're buying.
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U.S. consumer sentiment falls as coronavirus cases surge
Half of Americans plan to rein in holiday spending this year